Post by Brigitte Anderson on Apr 11, 2009 4:43:30 GMT -5
Marketing to Digital Moms: How To Reach Out To Today's Tech-
Savvy Moms
Gone are the days when the word "Mom" conjures images of a
female who cannot operate the video recorder or navigate her
way through the latest videogame, and only switches on the
computer to send an email to Grandma.
According to a study published in 2009 by Razorfish and
Cafemom, up to 27 million (84%) of Moms online are tech
savvy. They use Web 2.0 platforms and shop online. In fact,
they use communication technology and social media to
connect with others, find advice and information, express
themselves, do research on products they're interested in,
and simplify their multi-tasking lives.
"Digital Moms" have become so dominant on the Internet that
the researchers concluded they are not a niche, but are
rather the mainstream.
If you aren't reaching out to digital Moms online yet, you
might just be missing out on a significant market. Consider
these numbers from the United States Census Bureau:
- Women control 80% of household spending. Even if they earn
only a part or none of the total household income, women
determine how much of the household income will be spent.
- Women do 60% of online shopping. Women do a lot of
research online before making a purchase and actually make
up more than half of online shoppers.
- Women buy 81% of all products and services. Women shop not
only for themselves, but also for the home, family members,
gifts for friends, teachers and associates.
The problem is, many online businesses just donít seem to
know what to do when it comes to marketing to digital Moms.
They make the mistake of treating all Moms online as if they
all had the same needs and reasons for using the Internet.
Not true, according to the Razorfish/Cafemom report. For
example, younger Moms tend to be more comfortable with
social networking and mobile surfing. On the other hand,
Moms 45 years old and above gravitate more towards online
news, product reviews and podcasting.
What is the best way to reach out to today's digital Moms?
Here are three tips:
- Provide relevant content. Some of the online Mom's
interests depend on what life stage she is in. For instance,
digital Moms with young children naturally look online for
information about parenting and child health. But there are
topics that most digital Moms are interested in, no matter
how old their children are. These include fashion and
cooking.
[url=http://momplrebooks.com/amember/go.php?r=120&i=l1"
target="_blank]Mom PLR Ebooks[/url] provides regular private
label rights content just for Moms. For a monthly supply of
PLR recipes and product reviews, check out the "All Mom
Content" package of [url=http://www.allprivatelabelcontent.com/amember/go.php?r=120=
l15" target="_blank]All Private Label Content[/url]
- Be present in the channels digital Moms are using. Again
according to the Razorfish/Cafemom study, more than half of
digital Moms use email, search engines, social networks,
gaming and online news. Emerging channels used by about one-
third of digital Moms include online videos, consumer
reviews and blogs.
Aside from PLR Ebooks, your monthly subscription to [url=http://momplrebooks.com/amember/go.php?r=120&i=l1"
target="_blank]Mom PLR Ebooks[/url] includes a 5-day Ecourse
and 26 newsletter topic ideas - perfect for digital Moms who
use Email everyday. If you're interested in providing
consumer reviews, [url=http://www.allprivatelabelcontent.com/amember/go.php?r=120=
l15" target="_blank]All Private Label Content[/url] includes
10 product profiles reviews every month.
- Know the particular needs, interests and online habits of
your Mom audience. Digital Moms have varying needs and
surfing behaviors, depending on their age and their
children's ages. The best way to accurately understand your
particular Mom audience is to listen to them. Ask your list
subscribers what their concerns are. Conduct your own
surveys. Hang out in Mommy forums. Pay attention.
The majority of mothers online are digital Moms. They are
tech savvy, smart consumers who make informed decisions when
shopping online. They're also online for social networking
and even gaming. But they have varying needs depending on
their life stage and their children's ages. To market
effectively to digital Moms, you need to give them what
they're looking for online, be where they are, and pay
attention to their needs. Take care of digital Moms and
you'll have a profitable online business.
This is Perfect for blogging, If you've gotten
writers block, or need fresh ideas to write about.
Great content building for your site or blog
Savvy Moms
Gone are the days when the word "Mom" conjures images of a
female who cannot operate the video recorder or navigate her
way through the latest videogame, and only switches on the
computer to send an email to Grandma.
According to a study published in 2009 by Razorfish and
Cafemom, up to 27 million (84%) of Moms online are tech
savvy. They use Web 2.0 platforms and shop online. In fact,
they use communication technology and social media to
connect with others, find advice and information, express
themselves, do research on products they're interested in,
and simplify their multi-tasking lives.
"Digital Moms" have become so dominant on the Internet that
the researchers concluded they are not a niche, but are
rather the mainstream.
If you aren't reaching out to digital Moms online yet, you
might just be missing out on a significant market. Consider
these numbers from the United States Census Bureau:
- Women control 80% of household spending. Even if they earn
only a part or none of the total household income, women
determine how much of the household income will be spent.
- Women do 60% of online shopping. Women do a lot of
research online before making a purchase and actually make
up more than half of online shoppers.
- Women buy 81% of all products and services. Women shop not
only for themselves, but also for the home, family members,
gifts for friends, teachers and associates.
The problem is, many online businesses just donít seem to
know what to do when it comes to marketing to digital Moms.
They make the mistake of treating all Moms online as if they
all had the same needs and reasons for using the Internet.
Not true, according to the Razorfish/Cafemom report. For
example, younger Moms tend to be more comfortable with
social networking and mobile surfing. On the other hand,
Moms 45 years old and above gravitate more towards online
news, product reviews and podcasting.
What is the best way to reach out to today's digital Moms?
Here are three tips:
- Provide relevant content. Some of the online Mom's
interests depend on what life stage she is in. For instance,
digital Moms with young children naturally look online for
information about parenting and child health. But there are
topics that most digital Moms are interested in, no matter
how old their children are. These include fashion and
cooking.
[url=http://momplrebooks.com/amember/go.php?r=120&i=l1"
target="_blank]Mom PLR Ebooks[/url] provides regular private
label rights content just for Moms. For a monthly supply of
PLR recipes and product reviews, check out the "All Mom
Content" package of [url=http://www.allprivatelabelcontent.com/amember/go.php?r=120=
l15" target="_blank]All Private Label Content[/url]
- Be present in the channels digital Moms are using. Again
according to the Razorfish/Cafemom study, more than half of
digital Moms use email, search engines, social networks,
gaming and online news. Emerging channels used by about one-
third of digital Moms include online videos, consumer
reviews and blogs.
Aside from PLR Ebooks, your monthly subscription to [url=http://momplrebooks.com/amember/go.php?r=120&i=l1"
target="_blank]Mom PLR Ebooks[/url] includes a 5-day Ecourse
and 26 newsletter topic ideas - perfect for digital Moms who
use Email everyday. If you're interested in providing
consumer reviews, [url=http://www.allprivatelabelcontent.com/amember/go.php?r=120=
l15" target="_blank]All Private Label Content[/url] includes
10 product profiles reviews every month.
- Know the particular needs, interests and online habits of
your Mom audience. Digital Moms have varying needs and
surfing behaviors, depending on their age and their
children's ages. The best way to accurately understand your
particular Mom audience is to listen to them. Ask your list
subscribers what their concerns are. Conduct your own
surveys. Hang out in Mommy forums. Pay attention.
The majority of mothers online are digital Moms. They are
tech savvy, smart consumers who make informed decisions when
shopping online. They're also online for social networking
and even gaming. But they have varying needs depending on
their life stage and their children's ages. To market
effectively to digital Moms, you need to give them what
they're looking for online, be where they are, and pay
attention to their needs. Take care of digital Moms and
you'll have a profitable online business.
This is Perfect for blogging, If you've gotten
writers block, or need fresh ideas to write about.
Great content building for your site or blog